International advisor for ALL FIELDS Benelux ‘ and author of Hammertime and ‘The DIY Enigma Decoded’
Belgian, (1958°), father of 2 sons and grandfather of twins.
Married to Christine since 43 years.
Educated in French, speaks English, Dutch, Spanish and German.
- After his studies in Tourism and languages (IATA and ISTI Brussels), started his carrier at Sunair International and Mondial Assistance in sales and marketing.
- Joined a Belgian consultancy & training company specialised in retail sales and marketing from 1985 till 1998
- Created Retail Dynamics in1998, his own company which focused on improving the relations between retailers and manufacturers
- Chairman of the Belgian DIY Association from 1999 till 2009
- Visiting lecturer at Belgian universities in Brussels, Antwerp and Ghent on retail marketing chairs
- Member of the Board at the Belgian Marketing Foundation for 20 years
- Author of Hammertime, an Essay on the post-pandemic challenges for DIY
- Author of ‘The DIY Enigma Decoded
- Author of various retail and marketing articles in Belgian and international business magazines
- Frequent speaker on retail conferences in Europe